О работе маркетологов

Most of us never get the chance to market the best product in the best market with the biggest advertising budget and the biggest market share. In fact, most of the time our products have warts and pimples in all the wrong places. Our job is, of course, to successfully market these products—warts, pimples, and all.

— Ice to the Eskimos: How to Market a Product Nobody Wants.
[Jon Spoelstra]

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